Meet our team of experts

Position: Director

Diego Ruiz is the FSB Holding partner responsible for Seta. He has more than 24 years of professional experience in international finance and has a long career in countries in Europe, Africa and the Middle East, where he served as chief financial officer of a global leader in its sector.

Position: Director

A political scientist and lawyer with a master's degree in Law and Public Policy, she is a director at Seta Public Affairs Solutions, FSB Holding's institutional and government relations company. She has worked as director of the Extraordinary Secretariat for Tax Reform at the Ministry of Finance, chief of staff at the Federal Senate and executive manager at the National Confederation of Industry.

Position: Director

Lawyer and professor of legislative process, with solid experience in institutional relations and working in the National Congress for over 20 years. In the private sector, he led the IGR departments of multinationals and large companies in the technology and infrastructure sectors. He began his career as a political consultant at Seta and, thanks to his acumen, was promoted to Director of Political Strategy, where he will work across sectors, offering a multisectoral vision to the portfolio's projects.

Position: Director

Political scientist and lawyer with over 18 years' experience in institutional and government relations. She has worked in large law firms and in the corporate affairs area of Philip Morris Brasil. She is the Legal Director of the Institute of Government Relations (IRELGOV). She leads the government relations sector at FSB Comunicação and structured the transition to founding Seta Solutions, an FSB Holding company. As a senior executive, she has played an outstanding role in client portfolio management, strategic planning for complex regulatory debates, multi-stakeholder engagement, risk/crisis management and leading a diversified team.

Position: Director

Journalist with a postgraduate degree in Institutional Relations and Public Management from IBMEC. She graduated from UnB and did a sandwich course at the Université Grenoble Alpes in France. For more than two decades, she has closely followed behind-the-scenes politics in Congress, the Planalto and the STF. In her career as an investigative reporter, she has won or been a finalist for the most important awards in the Brazilian press (Tim Lopes, Vladimir Herzog, MPT, Esso, República and CNT). As director of government relations, she develops clients' strategies for managing reputational crises and complex public affairs and public relation projects, always with a focus on scenario analysis and political intelligence.

Position: Political analyst

Director of Policy at FSB Holding, journalist, political analyst and communications consultant. Columnist for Poder 360 and Bússola Exame.

Position: Political analyst

Managing partner and political analyst at FSB Holding, he was Special Secretary of Communication for the Presidency of the Republic from 2016 to 2018. He coordinated the press office of the Chamber of Deputies in 2009 and 2010 and has worked as a journalist and consultant in Brasilia for 25 years.

Position: Service Manager

Journalist and lawyer with a consolidated career in RIG for over 13 years, with experience in Public Relations and Institutional Marketing. He specializes in building political strategies for various sectors such as energy, consumer goods, household appliances, fuels, chemicals, communications, real estate development, agriculture, food and beverages. At Seta, he started as a Consultant and was promoted to Account Manager thanks to his technical and strategic style.

Position: Service Manager

He holds a bachelor's degree in International Relations and an MBA in Foreign Trade from FGV. He has certification from Embrapa in Bioeconomics and from IPETEC in the fundamentals, regulatory basis and structure of the Brazilian electricity sector. Her more than 10 years of experience in government relations have been marked by representing the interests of four national associations (ABES, ABIVIDRO, ABIA, ABBI), and by acting as secretary of the Mixed Parliamentary Front for Innovation in the Bioeconomy. Finally, he worked on the Brazil-US agenda, coordinating the government relations area of the American Chamber of Commerce (Amcham).

Position: Service Manager

Graduated in Social Sciences from the University of São Paulo (USP), he has a 10-year career in government relations. He has experience in monitoring and dealing with the Legislative and Executive Branches, at federal, state and municipal level. He joined FSB Holding as an Institutional and Government Relations Consultant and was promoted to the position of service manager.

Position: Service Manager

Journalist and Master in Contemporary Communication, he has worked for SBT and G1, as a producer, reporter, editor and presenter. He was also a member of the Marketing Board team, in Embratur's General Coordination of Public Relations. He was a university lecturer in journalism at UNIP, teaching six subjects. He coordinated the Cunha Vaz (CV&A) team in Brazil, as well as the Brazilian Tourism Offices (EBT) in Europe under the management of CV&A. She joined FSB Holding as Institutional and Government Relations in the private sector and currently coordinates accounts for Seta Public Affairs Solutions.